Climate change is a bad thing. Like, a really bad thing.
But trees are really good at fighting it.
So when the Woodland Trust asked us to help tell (and save) the world, we couldn’t wait.
We had the pleasure of CD’ing Josie & Charles as they came up with the brutally simple but effective thought of just getting more trees in the ground.
Em Cole then helped us bring everyone up-to speed with just how good trees are.
Doctor Buckles took our brief and gave us his own twist for Podcasts and The Socials
We also had loads of fun creating a brand identity for the Trust to use across everything.
Then we turned our attention to daytime TV: viewers with a bit more time and money who might already be aware of the Trust, and just need a friendly nudge to part with some pennies.