Climate change is a bad thing. Like, a really bad thing. But trees are really good at fighting it.
So when the Woodland Trust asked us to help tell (and save) the world, we couldn’t wait.
We had the pleasure of CD’ing Josie & Charles as they came up with the simple but effective thought of just getting more trees in the ground.
Em Cole showed everyone just how good trees are.
The team created a distinct TOV that hit people where it mattered.
The Trust are writing their own to this day - which feels like the sign of a good campaign.
Dr. Buckles gave us his own twist on the brief.
And we crafted - physically - a nature-inspired identity for the Trust to use across everything.
Then we turned our attention to daytime TV: viewers with a bit more time and money who might already be aware of the Trust, and just need a friendly nudge to part with some pennies.