Contrary to what most people seemed to think, the British Red Cross do a hell of a lot of work in the UK. It was time to tell the world about it, from helping those who are lonely, to saving lives with first aid. And the fact that it all came down to one thing - kindness.
Not only did we launch with a big cinema ad, but wrote a new brand line that guides everything they’ll be doing for the foreseeable.
Loads of other Red Cross societies around the world have also been using the line, too - which is nice.
And while a lot of things happened in 2020, seeing our work on a coin celebrating 150 years of the Red Cross was a highlight we hadn’t been expecting.