Evergreen are the biggest of hitters when it comes to gardening goodness.
As Creative Directors for their global brand work, we were responsible for a few shifts in how they positioned some of their brands.
First up: Miracle-Gro.
After helping to craft a strategic toolkit, we created a global campaign that helped people realise that if they tried gardening, they’d be hooked - and a garden wonderland would be just the dig of a trowel away.
Another global campaign; for Roundup this time.
We oversaw Adi and Brandon as they found a fun way to bring to (terrifying) life how people could get rid of backyard nasties.