Evergreen are the biggest of hitters when it comes to gardening goodness.
As Creative Directors for their global brand work, we were responsible for a few shifts in how they positioned some of their brands.
First up was Miracle-Gro.
Usually associated with a dusty old shelf in Grandad’s shed, we knew that if people just tried gardening, they’d be hooked - and the possibilities for a garden wonderland were just a trowel away.
This campaign - along with a strategic and creative toolkit - ran in loads of languages, markets, and lengths, without a dusty shed in sight.
Another global campaign - who’d have guessed the German word for a made up plant monster would be so long? - reminded people that getting rid of backyard scaries is only a squirt of Roundup away.