We were part of the amazing team that worked on the brand-defining BeMoreDog campaign. The whole campaign can be seen below.
We led the whole digital side of the launch - from concepting and overseeing social campaigns, to creating this website that aimed to get people excited about the possibilities of tech, while teaching them how it worked.
(Mobile phone + desktop browser) x cat = "the best way to waste an afternoon".
Then we created all sorts of work through the line…
BIG ads to celebrate BIG new tariffs were hugely successful*.
*Within three weeks of the ad's launch, O2 had hit 147% of their sales target for the whole year.
Christmas ads highlighted 'cat-like' behaviour of gifting the same old socks, jumpers, and “general tat” - encouraging shoppers to be a bit more 'dog' instead.
And when it was time for the January sale - where each deal only lasted a week - we cast this lot to tell people they’d have to be quick to get the good deals.