You know the name. You know the jingle.
But Checkatrade wanted people to stop thinking they were just a phone book for plumbers, or a directory for decorators.
First up, we turned the jingle up a notch - giving them a bit more cut-through than the other is-this-builder-going-to-tarmac-my-bedroom? brands.
Home and Really (like Dave but with shows about moving house) have a suite of programs they call Tasteful Living.
We made some idents to tell everyone that Checkatrade sponsor them.
Then, Checkatrade wanted to nudge people into actually getting work done, and getting it done right.
So we showed them how things could turn out if they didn’t.