You know the name. You know the jingle.
But Checkatrade wanted everyone to know they were more than just a directory.
So we turned that jingle up a notch and gave them a bit more cut-through than the other is-this-builder-going-to-tarmac-my-bedroom? brands.
Home and Really (like Dave but with shows about moving house) have a suite of programs they call Tasteful Living.
We made some idents to tell everyone that Checkatrade sponsor them.
Then, Checkatrade wanted to nudge people into actually getting work done, and getting it done right.
So we showed them how things could turn out if they didn’t.
Chief Creative Officers: Ben Middleton & Stu Outhwaite-Noel
Launch TV written with Megan Egan
Launch TV: J Marlow through Outsider | Idents: Danny Sangra through Lief | ‘Better Way’ TV: Jeroen Houben through YouAreHere