In 2020, Checkatrade wanted to show everyone how easy they made things when it came to getting those home improvement jobs nailed.
We thought we’d show everyone how Checkatrade is better than putting it off, trusting your weird neighbour, or giving it a go yourself. Here’s what we did.
You know the name. You know the jingle.
But did you know that Checkatrade aren’t just a directory for trades… they constantly check, vet, and monitor them, too?
To tell everyone, we turbo-charged that jingle and turned it into something you couldn’t miss.
TV ad? Check.
Singalong version? Check.
Oh, and some idents? Check.
Pet food is usually woefully lacking in anything other than loads of preservatives. No taste. No flavour. No good.
But then Freshpet came along.
A new product that deserved a new way of talking about pet food. Something that wasn’t just ‘dogs are happy, aren’t they?’.
When it’s on TV, Tesco sell 30% more Freshpet. Which is nice.
For their first big TV campaign, The Cotswold Company wanted everyone to know they weren’t just for people who lived in the countryside.
They wanted to tell everyone their furniture could fit in any home, for anyone. They wanted the first step in a big shift for a cracking brand.
So that’s what we did.
We pitched for Carwow, a car-buying startup that we thought shouldn’t look like a car-buying startup. We won.
Then we took a pack of cars to a forest and turned ‘em loose.
Here’s the campaign that came out the other end.
Contrary to what most people seemed to think, the British Red Cross do a hell of a lot of work in the UK.
It was time to tell the world about it, from helping those who are lonely, to saving lives with first aid. And the fact that it all came down to one thing - kindness.
Not only did we launch with a big cinema ad, but wrote a new brand line that guides everything they’ll be doing for the foreseeable. (A lot of other Red Cross societies have been using it, too. Which is good.)
Climate Crisis. Rising sea levels.
”Oh God, why is everything on fire?”
Just a few of the things going on, ‘environmentally’, right now.
But when Good Energy asked us to get more people switching to them, we thought the best thing to do was show people they’re actually already making a little difference. So making a big difference - like choosing greener energy - was the next simple step.
Travel money. Stressful, innit? The rate’s good one day, but by the time you get to that weird money exchange kiosk, it’s all gone mental and your pound’s worth nowt.
But a FairFX card lets you get a great deal by locking that good rate in there and then. Which means you can give it full beans on a travelator, if you wanted to.
We did, so here it is.
Nike wanted to make their Football app the go-to place for football obsessed teens. We pitched. We lost.
We’re still excited by the work though.
So here’s what it would have looked like.
In the days of social media, it's not just about what the pro's are doing on the big pitches anymore; teens are as excited by what street footballers just like them are doing. It's all about rep.
To help players build theirs, we turned the app into a stage where they could show off their stuff.
A new ethos was born.
We called it 'Show Your Game'.
O2 wanted to give people the chance to win tickets to the cinema event of the decade.
To tell everyone, we visited some old friends (and a new one in) a Galaxy far far away.
McLaren were launching their new sportscar.
One wind tunnel later, this is what that launch looked like.
O2 wanted to remind people that the world was pretty amazing.
bemoredog.com was all about getting them excited about the possibilities of tech (while teaching them how it worked).
(Mobile phone + desktop browser) x cat = "the best way to waste an afternoon"
Some agencies make Christmas cards.
Creature make Halloween ones.
And because Creature are the ‘agency with bees on the roof’, we weaponised honey dippers, put edible insects into honey, and wrote a Zombee survival guide.
Inspired by the time Josh's Dad took him up a French mountain in flip-flops (when he was nine), we created something that would put the minds of VCCP’s new parents at ease.
And so, 17 stories of traumatic - but totally non-fatal - events later, Kids Bounce was born.
The Rugby League wanted a rebrand to increase the visibility of their sport in a world dominated by football and rugby union. We pitched. We won.
Then we had to ask a 2m tall, 18st man if he’d do what we asked. Thankfully, he would.
We also rewrote their brand guidelines, redesigned their logos, and even helped rename the League structure.
This is what it all looked like.
O2 had a BIG new tariff.
Given the chance to launch it, wouldn't you relive those halcyon hip hop days?
The public seemed to agree. Within three weeks of the ad's launch, O2 had hit 147% of their sales target for the whole year.
We did a load of stuff for O2 around Christmas 2013.
Here are some of our favourite bits.
We love making ads. TV, print, digital bits - owt like that. Bloody love it.
But we actually love working with designers and strategists to properly fiddle with the nuts and bolts of a brand, too.
Tone of voice. Photography guides. Logos. Manifestos for marketing conferences. Brand typefaces. Hell, even secondary typefaces . That sort of stuff.
We’ve done a fair bit over the years, but here’s some recent ones.