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O2: Christmas 2013

We did a load of stuff for O2 around Christmas 2013.

Here are some of our favourite bits.

Before Christmas we highlighted 'cat-like' present-buying behaviour - getting people the usual socks, jumpers and ‘other tat’ - and encouraged everyone to be a bit more 'dog'.

And when it was time for the January sale - where each deal only lasted a week - we cast this lot to tell people they’d have to be quick to get the best deals.

Creative Director: Jim Capp.
Director: Emily Kai Bock through Somesuch.
Photography: Tim Flach.