Dando & Dodd
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Nike Football

Nike wanted to make their Football app the go-to place for football obsessed teens. We pitched. We lost.

We’re still excited by the work though.
So here’s what it would have looked like.

In the days of social media, it's not just about what the pro's are doing on the big pitches anymore; teens are as excited by what street footballers just like them are doing. It's all about rep.

To help players build theirs, we turned the app into a stage where they could show off their stuff.

A new ethos was born.

We called it 'Show Your Game'.

Here's a film that explained 'Show Your Game' to the world.

And a 'case study' of the experience we'd have launched the whole thing with.

Creative Director: Jim Capp
Head of Digital Design: Jonny Goodall